Kerin & Hartley – Marketing

Marketing 13e employs an innovative, effective and unique pedagogical method. Each edition has been built on the elements of this approach. Marketing These serve as the foundation of the text and its supplement. They have evolved to adapt to student learning styles and the development and use of new instructional technologies. You can see the distinctive features below. High Engagement StyleEasy-To-Conversational high-Interactive writing style that encourages student participation through active learning techniques. Rigorous Pedagogical FrameworkPedagogy based the Learning Objectives Learning Reviews Learning Objectives Reviews Marketing Knowledge exercises Building Your Marketing Video and written case examples of plan guidelines and other useful supplements.

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Traditional and Contemporary Coverage and ExamplesComprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.Integrated TechnologyThe use of powerful technical resources and learning solutions such as Connect LearnSmart with SmartBook www.kerin.tv www.kerinmarketing.com and QR codes. Marketing Decision MakingAssists in making marketing decisions by using extended examples, videos and cases. Personalized MarketingA detailed description of marketing professionals from businesses and nonprofits (including many who are women and minority entrepreneurs) that allows students to personalise their marketing plans and integrate with online course management systems such as Blackboard WebCT eCollege Moodle or Desire2Learn. The ultimate goal of Marketing 13e is to offer a unique experience for today’s marketing students and instructors. The development of Marketing 13e was developed through a rigorous assessment process. The result of this process was a text as well as a set of learning tools. These tools are based upon engagement leadership and innovation within marketing education.